Vitis wine Merchants is an initiatory trip to the origin of the best wines. The passion for the terroir leads us to pick up our boots and walk between the small plots in which man’s hand carries the raw material of the vineyard to another time. In the same transit we have grouped vintners, winemakers and merchants, furtive lovers of pleasure for wines with identity. We have all signed a contract with hedonism in that we must put the taste of the terroir on the table.

We are a society of restless accomplices that welcome those who share three maxims:


Immediacy is the synonym of our time. Liquid culture rewards youth and transience, it belittles the experience and knowledge from those who have done so for years and do not disguise themselves. The road taken so far makes it clear that we have to backtrack our steps and go back in time. We look for old vineyards, vines with the amassed collection of decades, centennial vines that provide a unique singularity to the wine.


An identity is built with a fidelity to the terroir’s values. It is a feeling that makes exceptional those who blossom it and elevates those who share it. We do not argue with genetics, nor do we cheat with it: we believe in native varieties as a differential element that brings us closer to knowing the essence of the best terroir.


All technological idealisation impoverishes the vineyard: to intervene in it is to take away its complex character, destroys it. We bet on a heroic viticulture, from past times, that knows how to perform in any condition. We rely on the work of artisans who know how to read when the grape has to be pampered or when the vineyard has to suffer almost to the extreme. The personality of the vintner and winemaker are a sine qua non in our wines.

Cerro la Isa
Viñedo Singular

The new top category in Rioja wines.

Cerro la Isa wines are made with the best grapes selected during the harvest of the old gobelet-trained vineyards that Juan Carlos Sancha’s great-grandfather planted 113 years ago for his son, upholding a long-standing tradition in Rioja.

Know more

Ver la ficha técnica del vino Clípeo

Garnacha 2017

Ver la ficha técnica del vino Clípeo

Blanco 2018

We make singular wine to enjoy it in plural

Ver la ficha técnica del vino Clípeo

100% Garnacha Tinta

Ver la ficha técnica del vino Clípeo 100% Tempranillo Blanco

100% Tempranillo Blanco

Ver la ficha técnica del vino Clípeo Maturana Blanca

100% Maturana Blanca

Ver la ficha técnica del vino Alcaudón


Ver la ficha técnica del vino Alcaudón Joven


Loyal to the values of the terroir

One click away from enjoying your Clípeo at home!